- Client
- Monotel
- Sector
- Hotel
- What we did
- Social, collateral and paid advertising
The challenge
A hotel is three businesses. Rooms, restaurant and banquets sell to three different people, and what lands with one rarely lands with the next.
The approach
Give each its own audience and its own reason to book, run all three off one brand, and keep the spend on whatever is in season.
What we did
- Monthly social content across rooms, restaurant and banquets
- Brand collateral and print held to the property’s standard
- Paid campaigns planned around the season
The result
Three floors on one brand and one calendar, each still speaking to its own guest.
The work
What we made.
Monotel
Related services
How this was done.
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